Category Business

Start and run a South African business — registration, websites, payments, tax and growth — from a team that has built hundreds of SA online stores.

Your First Google Ads Campaign: A No-Waste Starter Guide

Your first Google Ads campaign: a no-waste starter guide

The short answer: A first Google Ads campaign that doesn’t burn money follows six rules — start with Search ads only (people actively looking, not browsing), one tightly-themed campaign around your single best money keyword, exact and phrase match keywords…

Email Marketing Starter Guide for SA Businesses

Email marketing starter guide for SA businesses

The short answer: Email is the only marketing channel you own — algorithms can’t throttle it and platforms can’t ban you from your own list. Start free: MailerLite, Brevo, Mailchimp and similar platforms all offer free tiers that include automations,…

SEO Basics for South African Businesses

SEO Basics for SA Businesses — Get found on Google without an agency

The short answer: SEO is making your site the best answer to what your customers already search — and for a small SA business it comes down to five moves: (1) target specific local phrases (“wedding cakes Durban North”, not…

How to Register a Business with CIPC: Step-by-Step

Register a business with CIPC step by step

The short answer: Registering a private company (Pty Ltd) with CIPC costs R125, or R175 if you reserve a name first (R50 for the name reservation, submitted electronically). You do it online at eservices.cipc.co.za or bizportal.gov.za. You’ll need certified ID…

Choosing a Business Idea That Can Work in SA

Choosing a business idea that can work in South Africa

The short answer: A workable SA online business idea passes four tests: (1) people already pay for this (you’re improving, not inventing demand), (2) you can reach the buyers affordably (a specific community, platform or search term — not “everyone”),…